The foray into fashion has been highly anticipated by analysts ever since Amazon launched a photography studio in Shoreditch, east London, in order to lure shoppers away from online retailers Asos, Zalando and Yoox. Earlier this month Amazon said that it had sold more than 60m fashion items after adding 350 new brands including Dorothy Perkins, Moschino and watches from Ferragamo,across its European websites, making it one of the fastest growing categories for the online giant. Liya Kebede, will be the new face for Amazon Fashion Europe for Spring/Summer 2017 Amazon already sells womens underwear in the UK under its Iris & Lilly brand and last year quietly registered six brand names through a Luxembourg-based
To read more about cheap clothing visit fashion shopsubsidiary called Amazon Technologies. The brands, Franklin & Freeman, Franklin Tailored, James & Erin, Lark & Ro, Socity New York, North Eleven and Scout + Ro, have yet to make a splash although it has been possible for shoppers to buy the brands since last year. Lark & Ro currently sells hi-tech leggings for 113.40 on its UK site although there has been zero marketing around the brand as yet. Amazon has had the fashion market in its sights ever since buying online shoe retailer Zappos for around $850m in 2010 and fashion site Shopbop in 2006. The company has recently ramped up hiring British retail veterans with Frances Russell, former womenswear director at Marks & Spencer hired last year. Her former colleague Karne Peacock, former head of design for womenswear and accessories at M&S has been with Amazon since January. Drapers, which was first to report an imminent Amazon fashion launch,also said that Primark's menwear buying director was understood to be joining the online giant. Amazon's own-brand launch could heap further pressure on already struggling high street shops which have been suffering from a shift to online shopping. However, some analysts including Dominique Bonnafoux,senior strategist at Fitch, have argued that it would take time for Amazon to be recognised as a fashion brand without physical stores.
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"Moms, please be careful when you buy a book for your kids. Check and re-check its content," wrote one user on Facebook. Another said: "If this book is about sex education, why is the description about it so detailed?" 'Targeted at parents' One page of the book, which has been widely shared online, depicts a cartoon boy lying on a bed. He is saying: "I cross my legs around a bolster tightly. For fun, I move my body up and down. Oh... it feels good. My heart is pounding, but I am happy." In another screenshot the child says: "I found a new play for fun. Sometimes, I put my hand inside my pants. I repeat, again and again." In a Muslim majority nation like Indonesia, casual conversations about sex among adults are considered taboo, let alone discussions between parents and children. Image copyright Facebook Image caption "Minute by minute has passed, and I can't close my eyes." A page of a children book titled "I learn to control myself." But there is a growing awareness about the importance of sex education for children, in part to prevent them from being sexually abused.
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